To help you get the most out of your email marketing message, you should tailor each campaign to suit different groups of customers. When you simplify the message to the needs of each group of consumers, the message you are sending out will be much more effective. This article has some great tips for customizing every email to individual groups of subscribers.
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via WordPress http://cheapseoservice.com.au/how-to-optimize-your-time-using-email-marketing/