When you mention website analytics to anyone, often the 1st words uttered in reply are "Google Analytics". Google Analysis is one analysis tool of many that are generally available to you. Google has the advantage as it is free. Nonetheless to the first time viewer it can be disheartening to see all of the available info, and most beginners haven't a clue where to start. Actually most business that have analytics installed focus only on the volume of traffic that has visited their internet site. But just using analysis for this reason is an error and means you're also losing out on some valuable selling information.
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