There's a very crucial difference in between a hand-tailored post as opposed to one put together by an 'article builder'; mainly the sense of quality, but other things also. An post, in design, is meant to promote and inform an individual about a particular occasion or service. When using something like an article builder you run the risk of pre-generated content that more frequently than not, may spew a few facts of truth, but it will not be optimized to match Seo needs and in some cases won't even make perfect sense.
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